The first step in writing awesome content is to make sure that you have a never-ending well of great ideas. I recommend keeping those ideas in a spreadsheet. Spreadsheets are simple, flexible, and you can get as crazy as you like with color-coding. In this post, I’ll guide you through how I set up my Content Idea spreadsheet, how I map the spreadsheet to an editorial calendar, and how I use the spreadsheet to ensure there is variety in my posting schedule. Click through to see how.
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